Friday, April 29, 2005

Lemme See Your Logo!

Is there some sort of cult following I am not aware of here in San Antonio (second fattest city in the nation)? I am referring to stickers which people place on their vehicles, more often then not it is on trucks and sport utility vehicles. Come to think of it I have yet to see this particular thing displayed quite as proudly on a sedan, coupe or compact vehicle.

I am talking about the rise of the Harley Davidson Motorcycles stickers. Not a day goes by that I don’t see the motorcycle manufacturer’s logo plastered on the back of some domestic truck (Chevrolet, Ford, Dodge). I am sure people have always had these stickers on their trucks, but it seems to have reached a fever here in SA the way the West Coast Choppers t-shirts did about a year ago.

Are these people displaying that they own a Harley back at home, sitting in the garage? Does it represent some childhood dream of throwing on a bandana and leather vest and become a pseudo Hells Angels member? Were they part of the crew back at Altamont when they were hired as security for the Rolling Stones? Or are they just simply riding the marketing wave of a good ol’ American product?

I can’t help but think that the "American Chopper" neanderthals somehow created this trend. Then again maybe it is replacement for the person’s last name in old english writing on the back. You will never see me throw my last name on the back of my car, nor will you see me stick a Ducati sticker on the back of my car simple because I would like to own one.

So if you have any insight to this little observation please let me know what is going on.

In closing, the Spurs did exactly what I hoped they would do ~ pulverized the Nuggets and took away their swagger. The next game is Saturday April 30th – Go Spurs!

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