Clear Problem

There is a reoccurring trend in the billboard market in San Antonio, the home of the media monster Clear Channel. Clear Channel owns numerous media outlets such as radio stations, television stations, and yes billboards. Now it is not uncommon for a large company to use another portion of it at one time or another yet it seems that Clear Channel has taken this to new heights.

Is it because they can’t sell the board space otherwise so they simply throw up something from another division? Or is it a lame attempt to try and boost ratings on their local radio networks? Personally I would go with the latter because many of the ads being run on billboards are for radio stations which Clear Channel has interest in, but is doing poorly.

Example you ask, sure – how about that lame excuse for a morning show run by “Kidd Kradick”. I am sure their ratings plummeted after they decided to give the axe to the “Woody Show” (it wasn’t that great either, but it had more substance than this Kraddick hack). After the ratings come out, and Kradick’s crew is near the bottom is right about the time ads go up promoting his show, on none other than those Clear Channel billboards.

Another lame attempt, and terrible marketing idea was to try and ask some fictitious character why (s)he listens to a particular station. The billboard I am talking about is bright yellow with black lettering with the following phrase:
Why do you listen?
“Afternoons with Jeff Bolton. –James”

Wow, who was the marketing genius of that ad campaign? Probably the same ones that insist that a radio station has more of these lame ass country artists playing at all hours, with more give aways, and fun. Fun?

If you chumps really wanted more listeners get a host or DJ with substance and talent. Play more music and fewer commercials you money hoarding freaks. Stop supporting so strongly of the content and language used on radio that the neocon conservatives insisted was needed to preserve morality. You people helped create this short play list type market – so use your clout to do something about it. Not that I envision them really doing too much in this regard.

No amount of seeing these billboards will sway me to tune in any more than I do now, which is never.